Here's a little lesson for ya. I was in Costco today, buying protein powder. The muscle milk mix had in bold face on the front 32 grams protein per serving. The cytosport mix said 27 grams per serving.
Duh, I grabbed the muscle milk. While pushing around the cart, I took a closer look. Apparently, muscle milk's had two serving possibilities listed. One scoop was 155 calories. 2 scoops was 310 calories. Guess which one they were touting on the front. That's right 32 grams equals 310 calories.
I went back to check on the cytosport They were only one scoop equaling 140 calories with 27 g protein. Why the huge discrepancy? Because muscle milk puts more 'stuff' in their mix to improve the taste. But it doubles the calories. If they had put the single scoop count on the front, they wouldn't compare and they would lose the advertising game.
Make no mistake, the food industry is playing a big game for your dollars. Pay attention and read the labels. Don't let yourself be fooled by a tricky marketing ploy.